A culinary icon in Dehradun, India, Sunrise Bakers has refreshed its visual identity after 70 years to take on a new look. The Bakery, thanks to the Bombay Design Center, has a fresh feel for the new generation. It has integrated tradition with a modern aesthetic to reflect its timeless appeal.
The Bombay Design Center reconstructed Sunrise Bakers’ visual identity to integrate into the daily lives of its consumers seamlessly. The creative agency came up with a design that is minimal and friendly at the same time. The design is vibrant and in perfect harmony with its rich heritage.
Rishika Jolly, of Sunrise Bakers, said they are proud of their legacy and grateful for the community’s unwavering support. “This overhaul is a testament to our commitment to preserving our heritage while embracing the future.”
Ankur Rander, CEO of Bombay Design Center, said their brand strategy for Sunrise Bakers began with a deep dive into the bakery’s history. “Reimagining a legacy bakery for the new generation was quite exciting for us,” he said. “We aimed to ensure that every element of the new design honored the bakery’s rich inheritance.”
Besides giving Sunrise Bakers an air of freshness, the Bombay Design Center ensured that the brand became an integral part of its customers’ daily experiences. The new brand identity feels warm and comforting with a contemporary flair. Sunrise Bakers have been enhanced with shelf-popping new packaging and engaging new social media presence. Through its new e-commerce platform, consumers can order whatever they want to as per their wants.
