Fawaz Alhoikar Group Rebranding All Their Operating Companies Under One Name

The Fawaz Alhokair Group, the region’s largest vertically integrated immersive retail and lifestyle company, has announced the launch of Cenomi with Arabian Centres and Fawaz Alhokair Fashion Retail Co. The full rebrand brings together all operating companies under the Cenomi brand, with Arabian Centers now trading under the name Cenomi Centers and Alhokair Fashion Retail Co. trading will now be Cenomi Retail.

Ceno, which means new, has its roots in Greek, and Mi, the word for ‘me’, thus referring to customers at the core of Cenomi. Promising to deliver a new era of retail and lifestyle to the Kingdom of Saudi Arabia and beyond, Cenomi would provide platforms where their customers can explore and discover, experiment, and enjoy.

Two other Cenomi launches have also been announced: its first official loyalty program, Cenomi Rewards, and Cenomi.com, an e-commerce marketplace, coming in 2023.

Commenting on the rebranding, Fawaz Alhokair, Chairman of Cenomi Group said: “This is a historic moment for our organization, as we firmly position ourselves at the heart of consumer lifestyle in the kingdom. For three decades, our companies have grown and transformed alongside the country and its people to deliver access to the best brands, in world-class platforms. Cenomi signifies an even greater amplification of that vision, and firmly sets us up for the next 30 years of success and beyond.”