Mental health is an important topic that should be addressed with care and sensitivity in today’s world. However, there is still a stigma surrounding it, particularly among young people. Thankfully, the scenario is slowly changing. ToBeHonest, a mental health support platform targeted at Generation Z, has recently undergone a rebranding and redesign of its entire digital experience. Their new identity is made to create a comfortable and safe environment for its young audience while breaking down any stigma surrounding mental health.
Voila’s Creative Growth Studio Approach
When ToBeHonest approached the Austin-based design studio Voila, who should be credited for the new look, they immediately dived into the brand strategy. The studio’s goal was to create a calming yet “imperfect” identity that would resonate with ToBeHonest’s target audience, which is mainly students.
Creating a Safe Environment for Students
Voila recognized that mental health is a stigmatized issue, especially among young people. The studio’s goal was to create a comfortable and safe environment for students who forms the major target audience for the platform. To achieve this, the studio focused on creating a brand that speaks the same language as young people and communicates the spirit of the platform. The result is an imperfect but colorful and optimistic brand that captures the energy and personality of ToBeHonest.
Embracing Differences with Two Fonts
ToBeHonest believes that being different is okay and can lead to positive personal growth. Voila took this belief on board and chose two different fonts: Recoleta and Guthen Bloots. By combining these two fonts, the studio aimed to create a friendly and energetic vibe that encourages the audience to embrace their unique qualities. This choice of fonts communicates the spirit of the platform and encourages its target audience to be themselves. The refreshed brand identity is soon to be rolled out across all major touchpoints.
The Big Picture
Voila’s work with ToBeHonest is a refreshing approach to mental health support for Generation Z. The studio’s creative growth approach and focus on creating a comfortable and safe environment has resulted in a brand that captures the energy and personality of its target audience. By embracing imperfection and encouraging their audience to do the same, Voila is helping to break down the stigma surrounding mental health and promote positive personal growth.
