Mirinda, the fruit-flavored carbonated soft drink brand from PepsiCo, has unveiled its new global brand platform, ‘There’s no flavor like your flavor’, along with a fresh visual identity system that celebrates creativity and uniqueness in all generations. The new direction and global tagline cement the brand as a representation of the next generation, celebrating and embracing these vibrant creators, who have the courage to express their creativity and bring their authenticity both in real life and online.
Boldness at the Forefront of Mirinda’s ‘M’pactful New Look
Mirinda aims to provide the much-needed spark of inspiration that Gen Z is craving by placing boldness at the forefront of its new look. The new visual identity, “Making an M-pact,” was developed by PepsiCo Design and Innovation to ignite creativity. The rebranded Mirinda logo has a brighter green, sharper corners, and cleaner lines, which amplify its distinction. The iconic Mirinda ‘M’ serves as a canvas of creativity from which the brand is brought to life.
A Burst of Refreshment
Each of the brand’s 50+ irresistible fruit flavors will be given a corresponding color palette, each with its own vivid, contrasting colorways. The new visual identity features playful color palettes that provide a burst of refreshment, while twirling spheres, fizzing bubbles, and zesty fruit illustrations convey a sense of playfulness and energy throughout. Mirinda’s innovative flavor offerings are tailored to the unique palate of communities around the world.
A Commitment to Inspiring Better Choices
Alongside the new brand platform and visual identity system, Mirinda is committed to inspiring better choices for its consumers by offering reduced sugar alternatives. As part of this commitment, and to support PepsiCo’s pep+ initiative to accelerate the reduction of added sugar across its wider portfolio, the brand successfully launched its Zero Sugar Orange flavour in both Poland and Nigeria and will continue to expand its low and no sugar portfolio internationally.
The Big Picture
Mirinda’s new global brand platform celebrates the creativity and uniqueness of the next generation, Gen Z, and encourages them to resist conformity and instead embrace self-expression. The new visual identity system reflects Mirinda’s vibrant and refreshing fruit flavours, each with a unique colour palette. Mirinda’s commitment to inspiring better choices for consumers by offering reduced sugar alternatives is a step towards a healthier and more sustainable future. With the new visual identity rolling out across the leading 20 international markets, Mirinda is all set to ignite creativity and inspire a generation of vibrant creators.
