Leading global hotel search platform Trivago has taken up a brand refresh, marking its evolution with a new logo and visual identity. This will be powered by a first-of-its-kind AI-driven television advertising campaign.
The spirit of trivago’s brand refresh is captured by its promise to help users “Search Savvy. Feel Super”. It provides travelers with a smart, efficient way to compare hotel offers, saving them time and money. The “Feel Super” aspect captures the satisfaction of users who feel assured that they have obtained a better deal.
Jasmine Ezz, CMO of trivago, says the refresh is in line with the company’s goal to strengthen the trivago brand. “By combining our strong existing brand cues with a set of new, highly distinct, and memorable elements, we aim to cut through the noise and stand out in the competitive travel market. This evolution is about building on our solid foundation, reinforcing our identity, and making it more resonant and engaging.”
Johannes Thomas, CEO of trivago, said incorporating AI is a leap into a new era of innovation at trivago. “AI enables us to produce and trial a variety of advertising strategies, allowing us to experiment more extensively than ever before. This aligns with our company’s principle of rapid testing and learning, which is ingrained in our DNA.”
Thomas said this is just the beginning of their journey in harnessing AI for creative production. “Our AI-driven campaigns are a testament to our commitments to consistently lead with cutting-edge technology across all facets of our organization.”
This rebranding – brand evolution and ad campaign is a culmination of trivago’s renewed emphasis on brand marketing, a testament to its commitment to innovation. By utilizing AI tools, trivago has produced localized TV ads in more than 10 different languages, all featuring the same actor, but with uniquely tailored, culturally relevant voiceovers for each market.