You know that feeling when a company you’ve always known undergoes a transformation? It’s like meeting an old friend who’s suddenly got a whole new look and personality. That’s exactly what happened with Undiscovered, a Berlin-based recruitment agency specializing in creative roles. The agency, specializing in matching design, product, engineering, and marketing talent with startups, agencies, and corporations across Europe. The rebrand includes a change in their name and is aimed at their expansion into new regions, and to reflect this exciting evolution is they adopted a complete revamp. Let’s explore more about their transformation.
A Strategic Decision
The decision to rebrand was driven by the agency’s ambition to elevate its presence and appeal within the competitive recruitment sector. To spearhead this rebranding effort, Undiscovered turned to Hyperfocus, a Hamburg-based design agency renowned for its expertise in brand and product design. Hyperfocus was tasked with crafting a new brand identity that would resonate with Undiscovered’s target audience and effectively communicate its unique value proposition. Hyperfocus aimed to create a name that would spark interest and joy at every touchpoint, reflecting the agency’s commitment to delivering exceptional recruitment experiences. Ultimately, the name ‘Undiscovered’ emerged, reflecting the agency’s mission to find hidden gems in the talent pool. It’s a name that’s both intriguing and memorable, sparking curiosity and excitement.
A Character-Driven Identity
At the heart of Undiscovered’s new visual identity is a charming detective character, a representation of the agency’s founder, who embodies the persistence required to find the perfect job for candidates. Inspired by French comic books, the character, complete with a distinctive pork pie hat, embodies the agency’s dedication to going to extraordinary lengths for its clients and candidates. This playful character adds a touch of personality to Undiscovered’s brand, making it more approachable and engaging. It also reflects Undiscovered’s core mission, the character is depicted embarking on whimsical adventures—jumping out of planes, searching under rocks, and exploring cafes—to symbolize the lengths the agency goes to in order to connect talent with opportunities. He’s a reminder that finding the right fit is an adventure, and Undiscovered is always ready to go the extra mile.This narrative-driven approach not only enhances brand recognition but also fosters emotional connections with clients and candidates alike.
Elevating User Experience Through Design
Strategic positioning was a critical aspect of the rebranding, with a strong focus on user experience (UX). The rebrand goes beyond just a new name and character. Hyperfocus also focused on creating a user-friendly experience that makes the hiring process easier for both candidates and employers. The branding also features carefully selected typography. The STK Bureau font, customized for the wordmark, brings a touch of sophistication, while the sans-serif version complements the playful nature of the character. This combination establishes a memorable logo that resonates with the agency’s dual identity as both a professional recruitment service and a fun, engaging brand.
The Big Picture
The rebrand of Undiscovered marks a significant milestone in the agency’s journey, positioning it for future growth and success in the creative recruitment landscape. By embracing a character-driven identity and prioritizing user experience, Undiscovered has not only modernized its image but has also reinforced its commitment to connecting talent with opportunity in an increasingly competitive market. With its bold new identity and a promise to go to extraordinary lengths for its clients, Undiscovered is poised to make a lasting impact in the world of creative recruitment.
