Walmart Launches Largest Private Food Brand ‘bettergoods’ in 20 Years

Walmart has launched ‘bettergoods’, its largest private brand food in 20 years for a new elevated experience that delivers quality, unique, chef-inspired food at an incredible value. Bettergoods is also the fastest food private brand that Walmart has introduced to the market.

This reflects the retailer’s speed and inclination toward trends and innovation. Scott Morris, Senior Vice President of private Brands, Food and Consumables at Walmart, says customers expect more from the private brands they purchase. “They want affordable, quality products to elevate their overall food experience. The launch of bettergoods delivers on that customer need in a meaningful way.” Morris pointed out that bettergoods is more than just a new private brand. “It’s a commitment to our consumers that they can enjoy unique culinary flavors at the incredible value Walmart delivers.

Walmart said bettergoods joints its impressive roster of innovative private brands that bring customers quality products at an amazing value, offering a brand-new, fresh take on the culinary experience with elevated taste, flavor and a variety that’s approachable and affordable. Bettergoods delivers exciting culinary concepts directly to customers at Walmart’s Every Day Low Prices. Walmart touts bettergoods to be totally unique. It introduces customers to new and exciting flavors and concepts.

With bettergoods, Walmart customers can expand their culinary horizons with confidence. Walmart said their private food brand falls within three distinct categories:

  • Culinary Experiences: culinary experiences items spotlight innovative recipes, elevated ingredients and food-trend forward offerings, including specialty salts and seasonings, like Hot Honey Seasoning at an amazing value under $3, a line of jar soups, including Creamy Corn Jalapeno Chowder for under $4 and premium Bronze Cut Pasta from Italy for only $1.97
  • Plant-based: these products feature distinct green branding and big flavors made to be devoured. Bettergoods plant-based items provide an exceptional eating experience including decadent and smooth Oatmilk Non-Dairy Frozen Desserts customers won’t believe are plant-based for only $3.44 a pint, as well as a plant-based cheese alternative which has an incredible cheesy pull when melted for under $4.
  • “Made Without”: the Made Without pillar offers a broad variety of options that cater to different dietary lifestyles, like gluten free, or made without artificial flavors, colorings or added sugars. While these items are made without certain ingredients, they don’t lack flavor or texture, like Sweet Cream Dairy Creamer, made using only four ingredients, gluten free, antibiotic free, all white meat chicken nuggets and Carnitas, Taco, or Tinga Seasonings for under $2.

Through bettergoods, Walmart is continuing its mission to democratize access to quality, delicious and innovative foods.

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Nandika Chand