Pepsi has launched a new campaign “Better With Pepsi Maxi” to show that its sugar-free soft drink is the perfect pairing with all kinds of meals. It encourages and invites consumers to enjoy irresistible food and drink combinations through collaborations with KFC, celebrity chef Big Zuu, Amazon Ads and Twisted, and Jungle Creations’ food media brand.
Georgina Meddows-Smith, PepsiCo UK Beverages Marketing Director, said they are excited with the launch of “Better With Pepsi Max” to celebrate the nation’s love for a refreshing no sugar cola during mealtimes. “With a vibrant personality and incomparable talent for cooking, Big Zuu is also the perfect partner to help create recipes that taste better with a refreshing Pepsi MAX. KFC has also been a long-time partner who is also all about highlighting its great taste, so collaborating with them as one of the restaurants on this campaign was a natural fit.”
She highlighted that Pepsi MaxTaste Challenge 2022 confirmed 70 percent of the UK prefers the taste of Pepsi Max to the nation’s top-selling full-sugar cola brand, making it the perfect addition to meal times for an even better dining experience.
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