Snap, the parent company of Snapchat, has recently announced new offerings for advertisers, content partnerships, and creators on the platform. At the IAB NewFronts event, Snap unveiled its latest solutions to help brands and marketers build their reach on Snapchat, work with creators, and activate with content partners. The company’s new solutions include First Story, ads in Spotlight, Snap Star Collab Studio, and sports sponsorship packages.
First Story: A New Way for Advertisers to Reach a Large Audience
First Story is a feature that enables advertisers to reserve the first video ad between Friend Stories. This feature offers a potential daily reach of nearly 50 million in the US, making it an attractive option for brands looking to build their reach on the platform. Early partners running First Story ads include Louis Vuitton, Warner Brothers, and more.
Ads in Spotlight: A Global Opportunity for Advertisers
Snap also announced that it has launched ads in Spotlight for all advertisers globally. With over 350 million Snapchatters consuming Spotlight content every month, this new feature presents an excellent opportunity for brands to get closer to Snapchat’s audience. By advertising on this platform, businesses can create ads that resonate with Snapchatters and drive engagement.
Snap Star Collab Studio: A Service to Help Brands Work with Influencers
Snap has launched Snap Star Collab Studio, a service that makes it easier for brands and creators to work together. With this service, brands can source, partner, and drive results with influencers. The Collab Studio will accelerate partnerships between brands and Snap Stars through managed service production, supported by four initial partners: Studio71, Beeline by Brat TV, Influential, and Whalar. Experienced teams will help brands create and execute sponsored Stories and bespoke ad creative with influencers.
Sports Sponsorship Packages: An Opportunity to Engage Sports Fans
Snap also launched sports sponsorship packages that will help marketers activate across Snapchat during some of the sports events. The platform has long-standing partnerships with the WNBA, NBA, and NFL, providing content across Stories and Spotlight, and more creative tools for the community. With the upcoming Women’s World Cup and NBCUniversal’s Paris 2024 Olympic Games, Snap will bring Snapchatters exclusive content across Snapchat’s Stories, Spotlight, and Camera.
AI Features for Enhanced User Experience
Snap is using its new AI feature to put sponsored links in front of users, which can connect users with partners relevant to their conversations. The company is still in an early experimental stage with this feature and wants to make sponsored links as useful as possible. The learnings from AI could introduce mobile video powered by conversational intent to Snapchat users for the first time and help Snap to serve more relevant content across its app.
Final Thoughts
Snap’s new strategy for offering advertisers, content partnerships, and ways to work with creators on Snapchat are set to make a significant impact on the platform. Whether you’re looking to build relationships with influencers, get your message in front of sports fans, or connect with users through My AI, there are plenty of options available to help you achieve your marketing goals on Snapchat. With these new features, brands will have more opportunities than ever before to reach a growing and highly engaged Snapchatter community. It’s an exciting time to be a marketer on Snapchat, and we can’t wait to see what’s next.
