FIFA has announced Sky Media, the advertising sales house of Sky, as its official and exclusive ad sales representative for the FIFA+ platforms in Europe, the United Kingdom and Ireland. This deal comes ahead of the much anticipated FIFA Women’s World Cup 2023, wherein FIFA is set to provide exciting content.
Moreover, FIFA+ has been expanding globally across connected TV apps and FAST channels, bringing the platform into the homes of more football fans across the world. The partnership with Sky Media is a strategic move for FIFA to provide brands with attractive audiences and impactful inventory that further monetizes its content in key territories.
Romy Gai, FIFA’s Chief Business Officer, said they are thrilled to have Sky Media as their official ad sales representatives for FIFA+ in Europe, the UK and Ireland. He said Sky Media’s expertise and leading capabilities in advertising sales will maximize the commercial success of FIFA+ content enabling them to create new commercial opportunities. “This collaboration comes at an exciting time as we prepare to showcase the FIFA Women’s World Cup 2023, and we are confident that together we will deliver an outstanding digital experience for football fans.”
Brett Aumuller, Managing Director of Sky Media, said it’s great to collaborate with FIFA as they move into the Connected TV and FAST channels space. “We already offer great football content to advertisers and adding FIFA+ will make it easier and more compelling proposition for brands.”
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