Hasbro Australia has launched a new campaign, “Proudly Made for Juniors”, for a new range of NERF Junior Blasters which is specifically designed for younger children 6+.
It centers around the contrast of mum relaxing with a favorite record and a good book, while the kids go at in the yard with Nerf. Dejan Rasic, the creative partner at Rasic and Partners, said they are thrilled to be working with the Hasbro team for the iconic NERF brand. He said the campaign came to life through a simple and observational idea that highlights the product’s benefits for parents, guardians, and kids.
The easy-play NERF blasters are designed for boys and girls who are blasting into NERF battles for the first time. It’s sized to fit comfortably in small hands and is lightweight for easy caring. The NERF Elite Junior line encourages kids to get moving through physical and social indoor and outdoor play. Kids can enjoy indoor and outdoor games in no time.