Daikin, a top air conditioning company, recently launched a widespread Out-of-Home (OOH) campaign throughout major Indian airports. The primary objective of this campaign was to consolidate Daikin’s status as a global air conditioning leader while using airports as essential touchpoints to engage with increasing numbers of airline passengers in the post-pandemic world.
Capturing the Attention of a Broad Audience
According to Kanwaljeet Jawa, CEO and managing director of Daikin India, ” Airports were an ideal location for capturing the attention of a vast and diverse audience. Therefore, the company focused on the right touchpoints within airports, enabling them to showcase their product offerings and position themselves as the preferred brand for sustainable, reliable, and energy-efficient air conditioning solutions.”
Predicting the Best Touchpoints with Machine Learning
Daikin partnered with Osmo, an agency that uses machine learning (ML) models to predict the most favorable touchpoints for advertisers. As Nipun Arora, co-founder of Osmo stated, airports present a unique opportunity for advertisers to reach a broad audience. Osmo’s ML model was instrumental in predicting the most favorable touchpoints for the campaign, ensuring maximum impact on its audience.
Targeting Multiple Touchpoints for Maximum Reach
The OOH campaign targeted various touchpoints such as baggage claim areas, security checkpoints, and departure gates. By doing so, Daikin aimed to expand its brand presence and increase its market share, especially since there is a growing demand for air conditioning solutions in India.
Taking Flight Toward a Stronger Future
Daikin’s OOH campaign is one of its many efforts to create a strong brand presence and increase its market share in India. By targeting air travelers in key locations within airports, Daikin aims to consolidate its position as a global air conditioning leader. Daikin’s campaign emphasizes the importance of utilizing various touchpoints to maximize its impact and reach a broader audience. With the growing demand for air conditioning solutions in India, Daikin is well-positioned to meet its customer’s needs and be their preferred brand for sustainable, reliable, and energy-efficient air conditioning solutions.
