Roblox, a popular virtual platform among Gen Z, has updated its rule book with a host of new advertising guidelines that may challenge brands’ efforts to reach audiences on the platform. The updated guidelines include an explicit ban on advertising to users under the age of 13, as well as more specific guidelines on how ads must be disclosed and prohibitions on certain types of ads.
Reinstatement of Ban on Advertising to Preteens
For brands looking to reach preteens, the reinstatement of the ban on advertising to this demographic may limit their ability to reach their desired audience. This change in policy may force brands to rethink their advertising strategies and consider alternative platforms to reach younger audiences.
PolicyService for Advertising Content in Children’s Programming
Roblox’s upcoming worlds tied to children’s programming, such as Spongebob Squarepants and Teenage Mutant Ninja Turtles, may contain content that is considered advertising. In such cases, developers must use a special API tool called PolicyService to hide such content. This underscores Roblox’s commitment to protecting its younger users from potentially harmful advertising content.
Understanding Roblox’s Definition of Advertising
Developers who are confused as to what Roblox deems advertising should consult the guidelines in the platform’s developer forum. Roblox’s Advertising Standards provide guidelines on how advertisers should appear on the platform, outlining advertiser and publisher integrity, ad transparency, and prohibited advertising content.
What it Means for Young Users
Roblox’s updated advertising guidelines provide further clarity on how ads must be disclosed and prohibitions on certain types of ads. For brands looking to reach younger audiences, the reinstatement of the ban on advertising to users under 13 may require them to rethink their advertising strategies. With a commitment to transparency and protecting its younger users, Roblox’s Advertising Standards aim to ensure a safe and enjoyable experience for all users on the platform.
In my opinion, Roblox’s updated advertising guidelines aim to ensure a safe and enjoyable experience for all users on the platform. Brands that want to advertise on Roblox should familiarize themselves with the new guidelines and ensure they follow them to avoid any penalties or violations of the platform’s policies.
