Mattel, the makers of Barbie, is celebrating the world’s beloved doll’s 65th birthday. For over six decades, Mattel through Barbie has been inspiring girls, encouraging them to be confident, daring, brave, and legendary.
Barbie has helped girls explore their limitless potential through different roles and narratives – encouraging self-expression through dress-up to playing out any of her 250+ careers. Children, across the world, with Barbie on their side have imagined their own stories through play.
As such, Mattel has launched a multi-brand collaboration with five female-led Canadian companies. The collection ‘Barbie Through The Decades’ celebrates Barbie’s six-decade history in fashion and beauty. The looks have been created by Paris Jewellers Canada, Sol Kyst, Hilary MacMillan, Cheekbone Beauty, and Ai.
Jennifer Gileno, Head of Licensing and Retail Development at Mattel Canada, said they are delighted to celebrate Barbie brand’s 65-year-long legacy. She highlighted that the brand continues to remain both a fashion icon and a symbol of empowerment showing fans that they can be anything. “Today, this collection serves as a reminder of the impact we can make when we come together, as we celebrate an industry first and continue to break barriers within the fashion and beauty industries.”
Hilary MacMillan, Founder and Designer of Hilary MacMillan, said when women support women, everyone succeeds. “I’m so proud to be part of a strong group of women founders who continuously inspire me, and coming together to bring our strengths to the creative table to create these looks in partnership with Barbie has been such a rewarding experience.”
Chau Liu, Paris Jewellers Canada co-owner, said they are honored to be part of this once-in-a-lifetime collaboration with the iconic Barbie doll. “Barbie inspires us to dream big and to reach for the stars.”
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