Pepsi India has yet again launched its summer campaign with actor Yash to celebrate the brand’s 125th year with a brand-new positioning “Rise up Baby!”
The ad shows how individuals are surrounded by a sea of voices, which is constantly telling them what to do, what to like, and whom to swipe. If they listen to the voices too much, they will be judged, controlled and soon drown in it. This is where Yash comes in. He encourages everyone to challenge the noise, follow their hearts and just Rise up Baby!
Saumya Rathor, Category Lead, Pepsi Cola, PepsiCo India, said the response they received with Yash is nothing short of phenomenal as the country has truly appreciated this epic partnership. “As promised, we are back with a blockbuster film featuring Yash, embodying our all-new campaign. He narrates the new positioning in his extraordinary style, empowering the youth with self-expression, self-confidence, and self-belief.”
Yash, Pepsi’s ambassador, said the film is very personal as it encourages one to be confident, expressive and a go-getter, despite all odds. “It reflects the voice and purpose of the younger generation today. I had a great time shooting for this film and I hope the audience will enjoy and relate to it, the way I did.”
Rathor had earlier said that PepsiCo India is thrilled to be associated with Yash. She said Yash is a name that truly defines the spirit of fearlessness and living life on your own terms, something that Pepsi consumers resonate strongly with.
