Pitching to brands can be an intimidating process. However, pitching to brands is an effective way of generating sponsored content and making money. Nano influencers – those with less than 10K followers – have the highest average engagement rates, making them an attractive demographic for brands. Let’s break down the elements of a successful pitch email, how to find the right contact, and more.
What does a Pitch Email include?
A pitch email introduces yourself, shows love for their product, and includes an analytics report, media kit, rates, and any big brand partners you’ve had. Keep it short and sweet – 2-3 paragraphs max.
Finding the Right Contact
Don’t just blast a generic email and hope for the best. Do your research to find the right person, like someone in PR or influencer marketing. Search the company on LinkedIn or just DM the brand on Instagram. Addressing the correct person gives you an edge.
Crafting a Pitch Email That Slays
You need a few key elements to slay your pitch and get brands eager to work with you. Here’s how to do it:
- Catchy subject line – keep it short, sweet, direct.
- Genuine intro – don’t just say “we should partner.” Share your values.
- Love for their product – be specific about why YOU love it based on your own experience.
- Media kit – attach a PDF showcasing your best stats and work.
- Rates + CTA – give high-level rate overview and invite them to learn more.
Resources like Later‘s verified analytics reports and many are available online using which you can help get your materials on point. And don’t forget to hyperlink your Instagram/TikTok/YouTube so they can peep your content.
How to Pitch Brands Through an Influencer Media Kit?
People often don’t realize that pitching to brands through an influencer media kit is crucial if you want to land those big brand deals. An influencer media kit helps showcase your value to brands in an organized and professional way.
Things Necessary for a Successful Media Kit
- Make it visual with photos and screenshots
- Keep it concise and to the point
- Highlight the ROI brands will get from working with you
- Tailor the media kit to each brand you pitch
The Key is Catching Their Attention
With a killer subject line, genuine connection, and concise email focused on what you uniquely offer, you’ll stand out from the sea of other pitches. Show them why partnering with you is a smart move for their brand.
To conclude, Pitching brands takes preparation but is very doable for beginners. With a thoughtful pitch email and media kit, you can start collaborating with your favorite brands. It is an effective strategy to earn market recognition and to prosper in the future.
Key Takeaways
- Successfully pitching to brands as a social media creator is an effective way to generate sponsored content and monetize your social media channels.
- The key elements of a great pitch email include crafting a strong subject line, introducing yourself and highlighting what you love about the brand, creating and attaching a media kit, sharing your rates and a clear call-to-action.
- Finding the right point of contact is important to ensure your pitch email is reaching the right person.
- Additionally, having a creative consultant on the judging panel is important for evaluating creative work and avoiding the mistakes of compromising great ideas.
By following these tips and focusing on building long-term relationships with brands, social media creators can achieve success and monetize their platforms effectively.
