Following an internal survey conducted in 2023, Red Robin Gourmet Burgers has revamped its popular loyalty program ‘Red Robin Royalty’. Members can now earn free food and perks faster than ever before as Red Robin has replaced its previous structure.
They can earn one point for every dollar spent on qualifying purchases and this is not just for entrees. Members, for every 100 points earned, will receive a $10 reward to use on their Red Robin favorites. Kevin Mayer, Red Robin’s Chief Marketing Officer, says their Red Robin Royalty members deserve to feel like royalty. “This overhauled loyalty program is the latest in a series of upgrades at Red Robin to enhance the guest experience through culinary innovation and superb service, and now, our members will be able to earn points faster, along with other exclusive perks, allowing them to cash in on their continued love of our delicious burgers, which is the number one ask that we heard.”
Mayer pointed out that the members can now enjoy the new VIP-like experience. They will get early access to new menu items, exclusive offers, including free birthday burgers and kids’ birthday burgers for Red Robin’s littlest fans, plus a free appetizer for new members on sign-up.
Red Robin says the brand has always been about craveable food paired with an unbridled approach to hospitality and endless fun. The new loyalty program comes with the introduction of the new Leave Room for Fun marketing campaign. This reminds people about how great it feels to embrace their fun side and incentivize guests to dine at Red Robin for moments of connection over creative and delicious food that only Red Robin can provide.
Red Robin’s loyalty program was first launched in 2008. It is touted as one of the original restaurant programs that rewards guests for their loyalty.
