Bentley Motors has taken an enormous step towards sustainability by becoming the first automotive member of Leather Naturally, an NGO that promotes the use of certified and properly sourced leather as a natural by-product. The British carmaker’s latest initiative highlights its commitment to the Beyond100 strategy to become the global leader in sustainable luxury mobility.
Bentley Motors has introduced the first, sustainable leather option for customers through a viable leather tanning process that uses an organic by-product of the olive oil industry. March Stang, Technical Expert, Leather and Color Development at Bentley Motors, said leather is a timeless, luxury material that has epitomized the elegance, durability, and quality of a hand-crafted Bentley interior.
“It has a rich history that dates back decades in our cars and has always stood the test of time,” he said. “The application of the latest sustainable leathers allows us an even wider variety of choices for our customers and further supports our industry-leading Beyond100 strategy.”
Debbie Burton, Chair of Leather Naturally, welcomed Bentley Motors as a member. “As a brand synonymous with both luxury and leather, this partnership underlines its commitment to furthering sustainability and ongoing improvement through its Beyond100 vision.”
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