Daisyface, a skincare brand founded by Daisy Schaffer, has introduced a stunning line of refillable packaging. The new packaging is one that emphasizes sustainability and enhances the aesthetic of beauty shelves. Let’s explore the story behind their latest packaging design and how they reflect the brand’s commitment to premium ingredients and caters to a wide range of skin types, making it a desirable choice for consumers.
A Revolutionary Approach to Skincare
Daisy Schaffer’s passion for skincare stems from her personal journey of finding suitable products for her and her sisters, who, despite being triplets, have differing skin types. After discovering the efficacy of Daisy Oil on her skin, Schaffer collaborated with a UK lab to explore the benefits of daisies, ultimately unveiling the remarkable properties of Daisy Stem Cells. These stem cells offer a plethora of advantages, including healing pigmentation, sun damage, acne scarring, and inflammation while being gentle enough for even the most sensitive skin. Recognizing the need for standout packaging in a saturated market, Daisyface sought to create a design that would visually communicate the quality of its ingredients. To make this possible, they collaborated with industrial design studio Blond. Blond’s extensive experience in the fast-moving consumer goods (FMCG) sector, was inspired by Daisyface’s vision and commitment to sustainability. James Melia, the studio’s founder, noted, “We got a sense that Daisy understood the need for refillable, and we also loved her passion.”
Crafting Sustainable and Elegant Packaging
The collaboration between Daisyface and Blond lasted two years, encompassing everything from initial strategy and research to the final manufacturing process. The design team focused on creating packaging that is not only visually appealing but also robust and recyclable. The exterior is crafted from complex, well-engineered aluminum, while the interior features durable plastic and a magnetic closure, ensuring longevity and functionality. A standout feature of the design is the ‘forever vessel’, the primary packaging that consumers will interact with daily. However, it is the secondary packaging that truly exemplifies Daisyface’s ethos. Made from daisy seed paper, this innovative packaging can be composted, allowing consumers to grow daisies when watered. This commitment to sustainability aligns perfectly with the brand’s vision of eco-friendly beauty. Melia acknowledged the challenges faced during the design process, particularly in developing the airless pump mechanism and ensuring color consistency. Nevertheless, the team embraced the journey, ultimately creating a cohesive and functional product.
A Design Inspired by Nature
The aesthetic of Daisyface was developed through extensive research and strategy, leading to a design inspired by the daisy flower itself. Rather than simply replicating a daisy, Blond explored various shapes and reduced them to a design that reflected the natural beauty of the flower. This design not only serves a functional purpose but also tells a story about the product’s operation, with each rotation landing back on the petal shape. The petal-inspired design allows for stacking, creating an eye-catching display for consumers who enjoy showcasing their beauty products in their bathrooms or dressing rooms. Melia emphasized, “We know that people increasingly have products on show, so this was a consideration throughout the project.”
Bottomline
With the launch of its refillable packaging, Daisyface is setting a new standard in the skincare industry. The collaboration with Blond has resulted in a beautifully designed product that harmonizes sustainability, functionality, and aesthetic appeal. As consumers become more conscious of their purchasing decisions, Daisyface’s commitment to eco-friendly practices and innovative design is sure to resonate with a multi-generational audience.
