We all need water to survive. But what if quenching your thirst came at the cost of polluting our planet? That’s the issue UK-based Nobl Water is tackling head-on with its 100% recyclable water cartons made from plant-based materials. Recently, the brand formerly known as water3 got a top-to-bottom rebrand to align its look with its admirable mission. Let’s explore the inspiring journey of Nobl Water and its commitment to delivering water without contributing to the plastic waste epidemic which is of the focus of their new rebrand as well.
Nobl Water: A Sustainable Solution
Nobl Water is revolutionizing the beverage industry by producing 100% recyclable cartons made from 95% plant-based materials. This innovative approach significantly reduces plastic waste and its detrimental impact on the environment. Nobl Water is committed to sustainability by using 100% renewable energy and implementing electric-powered delivery trucks in its operations. Furthermore, the company carefully sources all its water within a 1,000-mile radius, significantly reducing carbon emissions linked to transportation.
A Refreshing Transformation
Nobl Water’s rebrand, in collaboration with studio Kuba & Friends, resulted in a complete overhaul of the brand’s identity, visual aesthetics, and mission representation. The previous name, water3, was replaced with the impactful and symbolic name, Nobl Water. The new name serves as a call for “No Bull,” emphasizing the brand’s commitment to transparency and honesty. Additionally, it pays homage to their noble mission of establishing the lowest environmental footprint in the market.
Visual Identity and Brand Mission
The visual identity of Nobl Water is a testament to its dedication to environmental stewardship. The logo, an open mouth cleverly replacing a tongue with a river between two hills, portrays the brand’s connection to nature. The inclusion of a sun on the horizon signifies a bright and sustainable future. The color palette draws inspiration from the natural world, incorporating blues and greens, while a vibrant dash of yellow adds vibrancy and optimism.
Communicating Environmental Zeal
Nobl Water’s copy and brand tone exude confidence and an unapologetic zeal for environmental stewardship. The brand’s strategy revolves around the insight that drinking water should not come at the cost of our planet. Taking inspiration from classic 1960s protest imagery, Nobl Water’s design work incorporates handmade banners and slogans, effectively conveying its mission clearly and engagingly. With a strong focus on cutting through greenwashing practices, Nobl Water aims to inspire consumers to make sustainable choices.
Final Thoughts
Nobl Water’s commitment to sustainability and environmental responsibility is accessible to individuals across the UK mainland. While one carton panel is devoted to explaining the brand’s mission, Nobl Water’s copy, and brand tone are confident, communicating an unapologetic zeal for environmental stewardship. By choosing Nobl Water, consumers not only hydrate themselves but also contribute to the preservation of our water sources and the reduction of plastic pollution. Let us join hands and embrace the noble mission of Nobl Water as we strive to protect our planet and build a better future.
