A tea brand from Assam, India Esah Tea has launched the world’s first microplastic-free cotton tea bags which are 100 percent chemical-free, biodegradable and homemade. It reflects the brand’s commitment to sustainability and customer health.
Esha Tea’s sustainable tea bags launch followers McGill University’s findings that conventional tea bags release 11.9 billion harmful microplastic particles per cup. These minuscule particles pose significant health risks when ingested, inhaled, or absorbed through the skin. Researchers warn that microplastics can cause cellular damage, disrupt the immune system, and lead to reproductive issues, etc.
Bijit Sarma, Founder and CEO of Esah Tea, says Esah Tea is more than just a purveyor of fine tea. “We’re custodians of a centuries-old rich tea heritage. Introducing our microplastic-free cotton tea bags is not merely a product launch,” he explained. “It’s a paradigm shift in how we approach tea production and consumption.”
Sarma highlighted that the brand addresses critical health and environmental issues while elevating the tea-perfect harmony. “I am extremely thankful to our R&D team whose day and night efforts have brought our toxin-free tea bags to fruition. We invite conscious consumers to sip responsibly and sustainably with Esah Tea.”
Esah Tea’s product range features more than 20 variants, including Honey Lemon Green Tea, Organic Assam Breakfast Tea, Organic Handmade Black Tea, and an array of flavour-infused options such as Organic Blue Tea, Organic Lychee Black Tea, Organic Chamomile Green Tea, Organic Peach Green Tea, Organic Vanilla Chai, and Rose Lychee Black Tea.
The brand also has a line of instant chai, featuring enticing variants like Cardamom, Masala, and Kadak chai, along with the health-conscious Instant Mango Turmeric Latte. The products are priced between INR 199 and INR 399.
Since its establishment in 2021, Esah Tea has experienced remarkable growth. Initially limited to ten premium stores, the brand now boasts a presence in over 600 stores nationwide. Beyond Indian borders, Esah Tea exports to more than 10 countries, including the USA, South Korea, Abu Dhabi, and the UK.
Also Read: CLEAR Features Erling Haaland and Vinicius JR in Humorous Crime Drama-themed Ad Campaign
