H&M Move has teamed up with LanzaTech, a carbon capture company, to create garments partly from captured emissions. The Swedish fashion brand will infuse them with its own DryMove technology.
LanzaTech uses three simple steps to capture carbon emissions from steel mills, traps them in bioreactors, and converts them into the same building blocks that conventional polyester is made of. It helps reduce pollution and limits the use of virgin fossil resources needed to make new products.
“The innovations in the textile industry today focus on sustainability for a better world. We are proud to partner with H&M Move on this drop which reflects ways to rethink how we make and how we experience our clothing,” says @TodaDogs, CEO of LanzaTech. pic.twitter.com/CfLmIHZjrQ
— LanzaTech (@LanzaTech) April 6, 2023
Simon Brown, general manager at H&M Move, said they are thrilled to offer customers a capsule collection made with CarbonSmart polyster, a ground-breaking material using repurposed carbon emissions. Through this partnership, H&M Move can explore innovative materials, and help create more sustainable sportswear in the future. Jennifer Holmgren, CEO of LanzaTech, said the innovation in the textile industry focus on sustainability for a better world.
H&M Move, through the partnership with LanzaTech, is driving the change toward a more sustainable future in the sportswear industry. It shows that innovative solutions can be found to reduce the environmental impact of clothing production. The two companies are paving the way for a new era of sustainable sportswear that combines style, performance and environmental consciousness.
The present launch includes a top, jumpsuit, and a pair of tights – all made of LanzaTech CarbonSmart polyester with a DryMove finish.
