Horizon Media is expanding efforts to help marketers and brands put the spotlight on the pressing climate change issues by mobilizing the industry to build scalable approaches around sustainability practices. The agency has also joined the Earth Public Information Collaborative (EPIC) as a media partner.
EPIC is said to be the first of its kind global public service media ecosystem designed to support scaled, direct public engagement around the climate crisis. It draws support from a wide range of sectors and is looking at a new approach to bring together science and creativity to reimagine and rework climate communications.
Horizon Media says EPIC’s mission, over the next five years, is to spur climate action on a global, regional, and local level, with a focus on reaching communities which have been marginalized in the discussion around climate, but feel the effects of climate change with great severity.
Latraviette Smith-Wilson, chief marketing & equity officer at Horizon Media, says global issues can often feel too big to impact. “We know that the power of collaboration and partnership can advance meaningful solutions that none of us could ever create in a silo. Big issues require bold thinking and transformative action, and we look forward to working with EPIC and its partners to reimagine large-scale approaches, messaging and impact to inspire positive change on a global, regional, and local level.”
Natalia Vega-Berry, founder at New Zero World and EPIC, says Horizon’s extensive reach and unmatched creativity make it the perfect partner in realizing our collective vision of creating a future where media, marketing, and sustainability are synonymous. “Together, our multi-stakeholder collaborative includes the world’s best communications, marketers, and creatives delivering vital information in an engaging format, attuned to specific audiences in key regions across the globe, and partnering with media, technology, industry, grassroots movements, research, and scientific organizations.”
Also Read: Constant Contact Launches Campaign Builder for SMBs to Automate Marketing
