Lay’s, a PepsiCo-owned snack brand, has opened its first Lay’s RePlay field in Santa Ana, CA, in partnership with the City of Santa Ana and local non-profit Pure Game. Lay’s RePlay, is a program that creates sustainable soccer fields from used Lay’s Potato Chip bags. The new field is the first soccer field in the United States and is the sixth field created worldwide by the program.
Creating Sustainable Soccer Fields
Lay’s RePlay program works by recycling used Lay’s Potato Chip bags to create an underlying layer for soccer fields. The recycled bags are washed, shredded, and converted into a layer that is designed to last for 10 years. The Lay’s RePlay program aims to create sustainable soccer fields that drive positive outcomes for people and the planet in deserving communities.
Uniting Communities through Soccer and Education
The Lay’s RePlay program is a global initiative that has created six soccer fields worldwide. The Santa Ana field is the first in the US and was selected for its rich Hispanic heritage and goal of providing affordable access to soccer programming and education. According to a study by the UCLA Center for Neighborhood Knowledge, the Hispanic community was one of the hardest impacted by the COVID-19 pandemic, both on a health and economic level. By creating a safe and accessible soccer field in Santa Ana, Lay’s is helping to provide a positive outlet for young people in the community.
Creating Impact Across the Globe
Since its launch in 2021, Lay’s RePlay has created soccer fields and programming for deserving communities across the globe. The previous five fields were installed in South Africa, Brazil, the United Kingdom, Italy, and Mexico, and have been used 25,000 times. The joint program delivered three Lay’s RePlay artificial soccer fields in the Za’atari and Azraq Refugee Camps, giving 35,000 people access to the sport.
The Big Picture
The Lay’s RePlay program is making a significant impact across the globe by providing sustainable soccer fields and programming to underserved communities. The new Santa Ana field is the first in the US and will provide affordable access to soccer programming for the Hispanic community. The program is a game-changer, providing a safe space to foster togetherness and minimizing the impact on the earth. As part of its sustainability and community building efforts, the brand is committed to creating a positive impact on both the planet and people’s lives through its branding initiatives.
