L’OCCITANE Travel Retail set up a nature-focused installation as part of its Gift of Nature campaign in the Dubai International Airport Concourse. It claimed the pop-up to be a first of its kind in the Middle East.
The retail’s initial campaign, vibrant and verdant pop-up stores at key airports across Europe, Asia, and the Americas, ran in 2022 in celebration of Earth Day. The campaign underlined the brand’s commitment to sustainability and protecting the planet’s natural biodiversity. The pop-up was made from recyclable materials and decorated with a real olive tree, bunches of lavender, and immortelle flowers.
Mona L’Hostis, L’OCCITANE Group Head of Global Travel Retail Marketing, said they are thrilled to be launching the next chapter of our ‘Gift of Nature’ campaign in the Middle East with the support of Dubai Duty-Free. The brand hopes to inspire and motivate travelers to think more sustainably so that together they can make a difference in the health of the planet.
Sharon Beecham, Dubai Duty-Free Senior Vice President for Purchasing, said they are delighted to collaborate with L’OCCITANE Travel Retail in promoting sustainable values and eco-friendly practices. “It has been exciting to welcome travelers to this attractive and nature-inspired pop-up featuring several of the brand’s iconic product ranges and an exclusive limited-edition collection.”
The pop-up, organized by key brand ranges that included almond, immortelle, and shea butter, and the 86 Intense Collection exclusive to the Middle East, offers a 360-degree activation immersive customer experience. Travelers also enjoyed an entertaining and educational biodiversity engagement game that highlighted key messages about sustainability and biodiversity.
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