MAGGI, one of India’s beloved food brands, has launched a new initiative ‘Blue + Yellow = Green’ for World Environment Day. The initiative is aimed at educating consumers on the importance of waste segregation and how to responsibly dispose of an empty MAGGI packet. It encourages consumers to throw every plastic item, including the empty MAGGI pack, in a blue bin so that it can be managed responsibly.
Blue + Yellow = Green: A Powerful Initiative Utilizing Brand Power to Make a Difference
MAGGI’s new initiative, ‘Blue + Yellow = Green’, is part of the company’s commitment to Swachhta, or cleanliness. It seeks to raise awareness about the importance of segregating plastic waste at its source and encourages consumers to dispose of their empty MAGGI packets in a blue bin, which is meant for dry waste disposal. MAGGI has also launched a TVC to support the initiative, emphasizing the importance of disposing of plastic waste responsibly.
As a brand that has been adored by Indian consumers for over four decades, MAGGI understands the importance of adopting environmentally responsible practices. The ‘Blue + Yellow = Green’ initiative is just one of the many ways in which the brand is committed to reducing its environmental footprint. Through this initiative, MAGGI seeks to harness the power of collective action and raise awareness about the importance of segregating plastic waste at its source.
Multi-Faceted Initiative to Raise Awareness and Encourage Collective Action
To support the “Blue + Yellow = Green” initiative, MAGGI has launched a TVC called ‘Shayad koi pyaar se MAGGI bana raha hai’ (Maybe someone is making MAGGI with love), which highlights the importance of disposing of empty yellow MAGGI packets in blue bins meant for dry waste disposal. The initiative also involves collaboration with design colleges across India, where students have created front-of-pack designs for the MAGGI single pack, emphasizing the importance of responsible disposal. The brand has also extended the opportunity to contribute creative designs to the people at large through a social media contest. Winning designs will be announced on MAGGI’s social media platforms.
As part of its commitment to the initiative, Nestlé India will install blue recyclable bins in six locations to encourage people to participate in responsible waste segregation. The ‘Blue + Yellow = Green’ initiative is part of MAGGI Desh ke liye 2 Minute umbrella, launched in 2020 with three verticals – Swasthya, Sahayata, Swachhta – aimed at bringing about positive change in the country.
Final Thoughts
MAGGI’s “Blue + Yellow = Green” initiative is a commendable effort to educate consumers on waste segregation and encourage responsible disposal of plastic waste. The company’s larger initiative, MAGGI Desh ke liye 2 Minute, reflects its commitment to making a positive impact on society and the environment. By collaborating with design colleges and launching a social media contest, MAGGI is involving the public in its initiative and encouraging them to take an active role in creating a more sustainable future.
