Spanish multinational retail clothing chain Zara has partnered with circular textile company Circ to launch a new collection made from existing textile waste that can be recycled again after use. The collection is a notable development in the fashion industry’s goal towards building a circular economy. Let’s now explore more about Zara’s new recycled-fibre collection and its impact on sustainable and circular fashion.
A Breakthrough for Circular Fashion Industry
The Zara-Circ partnership marks a significant breakthrough in the fashion industry’s push towards sustainability and circularity. The collection includes four lightweight women’s garments in burgundy, made from polyester-cotton waste that can be recycled again. Circ can separate polyester from cotton and transform both into new textiles, solving the problem of blended fibres like polyester-cotton, which have been challenging to recycle. Zara’s new collection sets an example for other fast fashion companies to follow, encouraging them to explore more sustainable materials and methods for production.
Zara’s Long-term Commitment to Sustainability
Zara’s partnership with Circ is not a one-time event. The parent company of Zara, Inditex, invested in Circ last year, and the partnership is the beginning of a long-term commitment towards sustainability. Peter Majeranowski, the founder of Circ, says that Zara has a long-term commitment towards sustainable and circular fashion, and their dedication towards it is visible at the C-suite and board level. This commitment is crucial in driving progress towards a circular fashion industry.
Impact on Garment End-of-Life
Fast fashion companies have been criticized for their significant impact on the planet due to their production and sales model. While a single capsule collection may not change the overall impact of Zara’s business model, it is a step in the right direction towards handling garment end-of-life more sustainably and responsibly. Zara’s new collection made from recycled textile waste sets an example for other fast fashion companies to explore more sustainable ways to handle end-of-life garments.
The Big Picture
Zara’s new collection made from recycled textile waste is a significant step towards sustainable and circular fashion. The partnership with Circ solves the problem of blended fibres that have been challenging to recycle, and Zara’s long-term commitment towards sustainability is crucial in driving progress towards a circular fashion industry. While a single capsule collection may not change Zara’s overall impact, it sets an example for other fast fashion companies to explore more sustainable ways to produce and handle end-of-life garments.
