Brands Prepping For Their Super Bowl LVII Spotlight

Brands Prepping For Their Super Bowl LVII Spotlight Brand The Change

Branding strategies are already beginning to take shape for Super Bowl LVII, which will take place on February 12 at State Farm Stadium in Glendale, Arizona. As brands get ready for the year’s biggest night in advertising, there are already several surprises in this season’s game. For the first time in ten years, Pepsi will […]

Sonic Branding: The brand experience that ‘Sounds Good’ beyond Ads

sonic branding brand the change

Emotions are evoked by the sounds we associate with a brand, for better or worse. Sound is a powerful way to give a brand experience depth and continuity, whether it’s digital or physical, familiar or unfamiliar, unexpected or on demand. In recent years, the concept of expressing a logo through audio: Sonic Branding — has […]