Building an Indispensable Brand: Why Taking Action in Marketing Matters
Building an Indispensable Brand: Why Taking Action in Marketing Matters In the current unpredictable business climate, it’s typical for leaders to exercise caution with their marketing budgets. However, even a brief period of inaction can eventually lead to greater costs for the business and the brand, rather than saving money. Marketers have a responsibility to […]
Saudi Arabia’s New National Airline Riyadh Air to Compete With Regional Transport and Travel Hubs
Riyadh Air, Saudi Arabia’s new national airline which is backed by the kingdom’s Public Investment Fund (PIF), was officially launched by Crown Prince Mohammed bin Salman. It will be led by Tony Douglas, the former chief executive of Etihad. Riyadh Air is set to create a more financially sustainable aviation industry. The new airline will […]
Restoring Brand Identity: The Emirates Take off!
Middle East countries are well acknowledged for their tightly combined airlines, airports and tourism strategies. Though there is some dwindle in supplies of oil, Middle East never failed to diversify their economies. And Civil Aviation has a substantial role in that. Extensive Investments in Aviation segment delivers enhanced growth and functioning. These investments are bulkily […]