Saudi Steps into Electric Vehicle Production with the Launch of ‘Ceer’

Ceer Brand The Change

Ceer, Saudi Arabia’s first electric vehicle (EV) brand, has been launched by HRH Crown Prince Mohammad bin Salman bin Abdulaziz Al Saud, Prime Minister, and Chairman of the Public Investment Fund (PIF). HRH Crown Prince announced today the launch of @Ceer, the first Saudi electric vehicle brand. The launch is in line with the #PIFstrategy […]