Tag: brand strategy

Valuing Difference: Marshmallow’s New Brand Identity for Inclusive Insurance
25 Sep

Valuing Difference: Marshmallow’s New Brand Identity for Inclusive Insurance

Insurance companies often find it challenging to merge the worlds of finance and aesthetics. However,

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Crafting Identity Within: How Internal Branding Attracts Top Talent?
28 Aug

Crafting Identity Within: How Internal Branding Attracts Top Talent?

Internal branding is more than just a marketing term. It is a powerful way to

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How to Choose the Right Brand Architecture for Your Product Portfolio?
29 Jul

How to Choose the Right Brand Architecture for Your Product Portfolio?

Brand architecture is an important aspect of marketing and business strategy that should not be

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Seize Opportunities Anywhere: Habyt’s Rebranding Revolutionizes Flexible Living
17 Jul

Seize Opportunities Anywhere: Habyt’s Rebranding Revolutionizes Flexible Living

When you're a disruptive new player in an established industry, clearly communicating your unique value

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Innovative Branding Lessons To Learn from Barbie Movie’s Marketing Campaign
14 Jul

Innovative Branding Lessons To Learn from Barbie Movie’s Marketing Campaign

Mattel's Barbie doll is everyone's childhood nostalgia. Now, the live-action Barbie movie starring Margot Robbie

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The Path to Iconicity: How to Create a Bold and Timeless Visual Identity?
26 Jun

The Path to Iconicity: How to Create a Bold and Timeless Visual Identity?

In today's business landscape, becoming an iconic brand goes beyond visual identity. The concept of

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