OneRare Foodverse: Maggi Launches its First-Ever NFTs
Maggi has set new standards for customer engagement in the F&B industry by launching non-fungible tokens (NFTs) in the OneRare Foodverse. The brand has embraced blockchain technology to reach out to its consumers in an all-new avatar. Maggi will launch its iconic offerings, Recipes made with Maggi Noodles; Maggi Masala-ae-Magic; and Maggi Hot & Sweet, […]
7Up Comes with a Zesty Citrus Twist of Brand Refreshment
PepsiCo has unveiled its latest 7UP flavor with a zesty citrus taste along with a refreshed visual identity. Featuring a bold and playful design with a 3D drop shadow, the new design adds depth and dimension. Against its signature green on the main body of the can, citrus colors accentuate the shadow space. For the […]
From Content Lifecycle to Content Experience: How to Create a Winning Brand Experience?
In today’s fast-paced digital world, brands are constantly striving to deliver quality content that resonates with their audience. However, the increasing volume of channels and touchpoints has led to content chaos and a need for a more cohesive and integrated approach. This has given rise to a new era of content marketing – the content […]
How Brands Can Make It Profitable in Challenging Times?
Consumers are concerned about inflation since their income won’t go as far. Brands worry because it reduces their profit margins. The first thing to understand is that Brands cannot use promotion to get themselves out of difficulty. Starting a pricing war accelerates margin erosion, re-educates consumers about what a category’s appropriate price point is, and […]
Cadbury Bournvita’s #FaithNotForce campaign: A ‘forced’ attempt towards a bright future
The #FaithNotForce campaign has been launched by Cadbury Bournvita to encourage parents to recognize their children’s talents rather than forcing them into a specific career path. The campaign is the brainchild and creation of Ogilvy Mumbai. According to the company, they are collaborating with Star Bazaar to display jars in select stores and capture shoppers’ […]
Ownership to Earth- Brand with purpose of Patagonia surprises with new policy
Patagonia, a premium apparel brand shocked the world with news of their novel move on sharing their ownership. Patagonia can be considered as a ‘brand built with love for nature and exceptional quality that uplifts humanity’s relationship with nature. The brand was founded by Yvon Chouinard in 1973. Yvon Chouinard announced their brand new decision […]
Energising Abu Dhabi the Mubadala Way
Abu Dhabi is going green with regards to energy transactions when International Mubadala Petroleum gets rebranded to Mubadala Energy last month. This transformation which is inline with their 2030 strategy, is aiming at investment opportunities in blue hydrogen and carbon capture. With a working interest production of over 430,000 barrels of oil equivalent […]
Wikipedia to Get a Sound Logo: Know about Wikimedia’s Contest for the Sound of All Human Knowledge
In today’s world, Wikipedia is one of the most used online encyclopedias. It is a known fact that Wikipedia projects increasingly power other websites and general knowledge queries on voice-activated devices. Thus, having a sound logo will help listeners know when they are accessing knowledge from Wikipedia or Wikimedia sites everywhere. Wondering, what’s a sound […]
Abu Dhabi Airport on the move to a restructure
Abu Dhabi airport which holds five airports is into a new structure in the visual identity. The company operates Abu Dhabi, Al Ain international airports, Al Bateen Executive Airport and Sir Bani Yas and Delma Island airports. The rebranded structure, unites the visual identity of Abu Dhabi Airports and its branches, withholds inspiration […]
Belkin says to get rebranded with the future
Considering the traits of modern business and future, after holding on to 40 years the global consumer electronics leader announced a rebrand today. Along with the reordering of the website, Belkin expanded its kind to betterment in the visual language and other aspects of it. The novel look of the brand offers enhanced navigation and […]
