Cadbury Bournvita’s #FaithNotForce campaign: A ‘forced’ attempt towards a bright future

Cadbury Bournvita Brand the Change

The #FaithNotForce campaign has been launched by Cadbury Bournvita to encourage parents to recognize their children’s talents rather than forcing them into a specific career path. The campaign is the brainchild and creation of Ogilvy Mumbai.  According to the company, they are collaborating with Star Bazaar to display jars in select stores and capture shoppers’ […]

Ownership to Earth- Brand with purpose of Patagonia surprises with new policy

patagonia-brand-the-change

Patagonia, a premium apparel brand shocked the world with news of their novel move on sharing their ownership. Patagonia can be considered as a ‘brand built with love for nature and exceptional quality that uplifts humanity’s relationship with nature. The brand was founded by Yvon Chouinard in 1973. Yvon Chouinard announced their brand new decision […]

Energising Abu Dhabi the Mubadala Way

Mubadala Energy Brand The Change

Abu Dhabi is going green with regards to energy transactions when International Mubadala Petroleum gets rebranded to Mubadala Energy last month. This transformation which is inline with their 2030 strategy, is aiming at investment opportunities in blue hydrogen and carbon capture.     With a working interest production of over 430,000 barrels of oil equivalent […]

Abu Dhabi Airport on the move to a restructure

AbuDhabi_airports Brand The Change

Abu Dhabi airport which holds five airports is into a new structure in the visual identity. The company operates Abu Dhabi, Al Ain international airports, Al Bateen Executive Airport and Sir Bani Yas and Delma Island airports.     The rebranded structure, unites the visual identity of Abu Dhabi Airports and its branches, withholds inspiration […]

Belkin says to get rebranded with the future

belkin-brand-the-change

Considering the traits of modern business and future, after holding on to 40 years the global consumer electronics leader announced a rebrand today. Along with the reordering of the website, Belkin expanded its kind to betterment in the visual language and other aspects of it. The novel look of the brand offers enhanced navigation and […]

Farm to Face; Home-grown Brands to have Carved a Niche

We have all been hearing the words ‘self-reliant’ since the pandemic hit us. However, there are a few companies that began to take it seriously well in advance of the crisis. The idea behind the concept is for local brands to give a tough fight and increasingly outperform global brands in the market. Most often, […]

Revamp Your Brand With These Inspirational Brand Architecture Strategies

Brand Architecture refers to the logical, strategic and relational structure for brands. It is defined as an integrated process of brand building through establishing brand relationships among branding options in the competitive environment. Naming hierarchies or brand architecture can be tricky. Tricky because there is no right way of going about it. What worked very […]

Sky Sports Revamps the Look With a New Logo and Theme

Sky Creative, in partnership with London-based branding agency Nomad, has created a new logo and a thematic identity for Sky Sports. The channel was first launched as The Sports Channel in 1990. A year later, it had been renamed as Sky Sports. Owned by Sky plc, the channel is the go-to source for sports in […]

The Mailerlite Story: What Happens When You Aren’t The First Mover

What do you do when you are the last one to join the party? What do you do when you don’t have the moolah to outspend your counterparts? What do you do when you are fighting against giants? You choose your battles wisely. Nothing epitomizes that like Mailerlite does. Mailerlite is an email marketing tool […]

Winning bread in the modern era: Modern Foods rebranding story

We all have had a slice of it. It is one of those brands we grew up with. Every Indian would have some day made a meal with a pack of Modern Bread. It was quite a big story when HUL took up this brand and sold later. The brand changed hands, and now it […]