Tag: brand strategy

Minute Maid ‘Sells Itself’, Gives a Creative Shout to Minute Maid Zero Sugar
12 Mar

Minute Maid ‘Sells Itself’, Gives a Creative Shout to Minute Maid Zero Sugar

Minute Maid Zero Sugar is set to attract new consumers seeking hard-to-find zero-sugar juice drink

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‘Welcome to the Wayborhood’: Wayfair Introduces Refreshing New Logo
12 Mar

‘Welcome to the Wayborhood’: Wayfair Introduces Refreshing New Logo

Wayfair, the destination of all things home, has embarked on a new brand campaign ‘Welcome

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Nutella Celebrates 60th Anniversary, Committed to Spreading Smiles Across the World
05 Feb

Nutella Celebrates 60th Anniversary, Committed to Spreading Smiles Across the World

Nutella is marking its sixth decade – 60th anniversary of spreading smiles and cheer across

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Uber Undergoes Brand Refresh, Reflecting its Expanding Range of Services
30 Jan

Uber Undergoes Brand Refresh, Reflecting its Expanding Range of Services

Uber has elevated its brand to reflect its evolving business and growth goals. Its brand

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Paris Hilton Stays and Slays Slivingland, First-of-its-kind Collaboration with Hilton on Roblox
29 Jan

Paris Hilton Stays and Slays Slivingland, First-of-its-kind Collaboration with Hilton on Roblox

Paris Hilton has flung Hilton into the metaverse – Slivingland on Roblox with a loyalty

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Super Bowl 2024: Brands Splash Millions for Exposure and Impact of Well-Crafted Ads
29 Jan

Super Bowl 2024: Brands Splash Millions for Exposure and Impact of Well-Crafted Ads

Brands are ready to splurge $7 million for a mere 30-second commercial during the Super

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