Create Real Magic: Inside Coca-Cola’s First AI-Powered Campaign

Create Real Magic: Inside Coca-Cola's First AI-Powered Campaign

The Coca-Cola Company has partnered with OpenAI and Bain & Company to launch a groundbreaking AI platform called “Create Real Magic,” which enables digital creatives to generate original artwork using iconic creative assets from the Coca-Cola archives. This innovative program comes as a follow-up after the success of their Masterpiece ad featuring classic and contemporary […]

These Four Tips Will Help Brands Boost Sales with ChatGPT and OpenAI

chatGPT, openAI

The newsfeeds of marketers have recently been dominated by AI technologies like chatGPT, openAI, and DALL-E. More businesses are searching for creative methods to use the instrument to their benefit going forward as a result of their distinctive capabilities garnering media attention. All data lovers and marketing experts would be curious about how marketers can […]