LEAP23: Embracing Diversity in Technology at World’s Visionary Tech Event in Saudi Arabia
LEAP23, the world’s most visionary technology event, concluded in Riyadh with the message that diversity and inclusion are the keys to success. Best-selling authors Steven Bartlett and Baroness Karren Brady both discussed the importance of creating a diverse team and the benefits of having women in positions of power. On the final day of the […]
Metaverse: A New Era for Global Marketing Global Marketing
The digital marketing space is on a great leap and Metaverse technology is making this happen by giving a whole new look by creating a virtual world of opportunities for marketing. Due to the rapid advancement of the digital sphere, it makes sense to embrace the latest method of marketing. By utilising the technology, companies […]
5 incredible instances of content marketing by Beauty Brands
With a market size estimated at $400 billion, beauty brands and beauty goods are one of the most rapidly growing sectors of the global economy. Have you ever wondered how the beauty industry managed to grow exponentially even during time of a global crisis? When they first came out, beauty products were viewed as a […]
Can hologram projection be the next generation marketing technique?
Ever thought of watching your favourite football match in your home, in real time with all the world-class players in your ground while you cheer for them? Or about watching a movie on the massive screen without actually going to the movies?Or what if a virtual person could lead you to your destination than that […]
How These Brands Used Tumblr to Create a Killer Image!
Get some Tumblr magic for your brand! Tumblr is full of niche communities and subcultures that use their own dialects (including hyperbolic language, irony, or loose grammar) and resources such as reaction GIFs or clever Tumblr domain names. This may be intimidating at first, but it also means you can experiment until you find your […]
Facebook’s New Household Audience Targeting Feature
For years, marketers have been using Facebook ads to target their niche audiences. Soon, Facebook will also offer them the capability to target their ads to specific people within a household. Now, how cool is that? The new household audience targeting feature announced by the social network recently will let brands direct ads to entire […]
Click to Messenger Ads now available on Instagram
Facebook’s Click to Messenger Ads — that allows a user to initiate a direct conversation with a business by just tapping on an ad, is now available on Instagram as well. The new Instagram Click to Messenger ads will let you reach the people you care about on Instagram and engage with them on Messenger. […]
Quora launches a Self-Serve Ad Platform
The popular question and answer site, Quora has launched its self-serve ad platform to advertisers globally just over a month after it reached unicorn status by raising $85 million at a valuation around $1.8 billion. Quora, which has been around for 7 years now and which over the years have become the go-to platform to […]
Measuring your Digital Marketing Success
Digital Advertising spends are on a continuous rise and one primary reason for this is that unlike traditional advertising, digital advertising is measurable and analytical data is available in real time. Measuring the effectiveness of digital campaigns are an integral part of assessing your marketing efficiency and your actual return on investment. While there are […]
