Saudi Steps into Electric Vehicle Production with the Launch of ‘Ceer’

Ceer Brand The Change

Ceer, Saudi Arabia’s first electric vehicle (EV) brand, has been launched by HRH Crown Prince Mohammad bin Salman bin Abdulaziz Al Saud, Prime Minister, and Chairman of the Public Investment Fund (PIF). HRH Crown Prince announced today the launch of @Ceer, the first Saudi electric vehicle brand. The launch is in line with the #PIFstrategy […]

“We Are Always On”: A peep into Volkswagen’s Brand Strategy

Origin of the Volkswagen Brand Volkswagen was founded by the order of Adolf Hitler in Stuttgart in 1938 with a strong notion to build an automotive market for the golden middle class. During the Paris Motor Show where the company put forward the ‘Volkswagen ID concept,’ the idea was to drift towards creating an emotional […]