A Movement, Not A Traditional Advertising Campaign: Denny’s America’s Diner

Denny’s America’s Diner

Denny’s wants to create a feel-good, nostalgic vibe by positioning itself as “America’s Diner”, a new marketing campaign. The eatery aims to refresh and restart its long-running message with national ads, great menu items, and a new tagline – “It’s Diner Time”. The new campaign coincides with Denny’s 70th year of operation. As such, the […]