Sera Labs Sees Steady Growth Trajectory Via Strategic Partnership With Nicole Kidman
Ever since pulling in Hollywood celebrity Nicole Kidman as its global brand ambassador, Sera Labs has been on a steady growth trajectory. The actress is also the skincare company’s strategic business partner. Kidman owns company stock and is involved with the marketing and product development of Seratopical Revolution, which is a clean and plant-based skincare […]
Prestigious Branding in the Entertainment Industry: Are the Oscars and Academy Awards the Same Thing?
With the Oscars making headlines across the world, it hasn’t been always the “The Oscars”. The Academy Awards, 85 years into its history, was rebranded as “The Oscars” in 2013. Neil Meron, Oscars co-producer, said they are rebranding it. “We’re not calling it the 85th annual Academy Awards, which keeps it mired somewhat in a […]