March Mustache: Pringles’ Instagram Campaign Celebrates College Athletes

Pringles, the popular chip brand, has turned to Instagram to promote its March Madness campaign. The brand has partnered with college basketball players, such as Gonzaga University’s Drew Timme, to reach sports fans on second screens. To gamify its campaign, Pringles is offering fans a chance to win tickets to the tournament’s final games with […]
Brands Prepping For Their Super Bowl LVII Spotlight

Branding strategies are already beginning to take shape for Super Bowl LVII, which will take place on February 12 at State Farm Stadium in Glendale, Arizona. As brands get ready for the year’s biggest night in advertising, there are already several surprises in this season’s game. For the first time in ten years, Pepsi will […]