Godrej Interio’s ‘Summer Carnival’ Goes Big with Impactful Digital Campaign


Godrej Interio, India’s leading furniture brand in-home and institutional segments, has launched a digital campaign to promote its Summer Carnival. The campaign, conceptualized and executed by SoCheers, showcases the brand’s extensive range of furniture products and the discounts offered during the sale. A Creative and Relatable Narrative The 20-second film, which went live on 9th […]

PicsArt’s New AI-Powered ‘Adpilot’ is Changing the Way Brands Create Ads


Are you tired of spending countless hours and resources on creating social media advertisements for your business? Look no further than AI-powered platforms like Picsart‘s Adpilot. Picsart has launched ‘Adpilot’, as a platform that leverages the power of AI to generate on-brand social media advertisements quickly and affordably. The platform is designed to cater to […]

Chipotle Marks National Burrito Day with Record-Breaking Digital Sales

Chipotle Marks National Burrito Day with Record-Breaking Digital Sales

American fast-food chain Chipotle celebrated National Burrito Day with the second-largest digital sales day of all time and the highest one-day volume on social media. It achieved this feat by focusing efforts on Twitter. Tressie Lieberman, Vice President of Digital Marketing and off-premise for Chipotle, said they have stayed true to their longtime goal surrounding […]

Versatility Meets Modularity in This Latest Campaign by Renault TRIBER

Renault India has launched a new campaign, #LifeOnDemand, to showcase the unique features and flexibility of the Renault TRIBER, the number one European brand in India. The campaign is aimed at highlighting the incredible versatility and adaptability of TRIBER, with over 100 seat configurations and storage options. Unmatched Modularity and Infinite Space The new campaign […]

Broadcast Yourself: YouTube Design Hits the Refresh Button

“Give everyone a voice, and show them the world,” YouTube has grown beyond a video-sharing website. The brand emotes the freedom of opportunity and expression. It has build communities and a trendy platform with its motto ‘freedom to belong’. The internet’s most popular video hosting site that boasts of subscriptions over 1.5 billion monthly users […]

Click to Messenger Ads now available on Instagram

Click to Messenger Ads now available on Instagram

Facebook’s Click to Messenger Ads — that allows a user to initiate a direct conversation with a business by just tapping on an ad, is now available on Instagram as well. The new Instagram Click to Messenger ads will let you reach the people you care about on Instagram and engage with them on Messenger. […]