Higg Co Rebrands as Worldly to Reintroduce Itself to Fashion
Higg Co, the data platform behind the renowned Higg Index sustainability assessment tool, faced challenges and controversies that led to a rebranding initiative. The company has now reintroduced itself to the fashion industry as Worldly, with a vision to expand its product range beyond the Higg Index and provide comprehensive sustainability solutions. Let’s get to […]
Mothernutter Gets Funky Look to Complement its Cheeky Name
Mothernutter, a popular peanut butter brand, has drawn inspiration from the 1970s psychedelic visuals for its funky new look. It rocks bespoke illustrations for each flavor. The brand had roped in Analogue to create a bold, characterful, and innovative identity. The new look reflects Mothernutter’s respect for the planet and the quality ingredients that it […]
PepsiCo Embraces Sustainability with Home-Compostable Packaging Focus
PepsiCo has recently revealed its focus on home-compostable packaging as part of its new sustainability initiative called pep+. This comes as the company opened its on-site Greenhouse Learning Center at its Frito-Lay campus in Plano, TX, which tests packaging materials for its Frito-Lay and Quaker food divisions. Why Compostable Packaging is Key to PepsiCo’s Sustainability […]
From Trash to Treasure: Coachtopia to Become The Next Big Thing in Sustainable Fashion
Coach, the American fashion brand, has launched a new line called Coachtopia, which is made entirely from material waste. The sub-brand uses scraps and excess material from the brand’s traditional manufacturing processes to create vibrant floral patterns and other embellishments. The launch is part of Coach’s efforts to transform its supply chain and move toward […]
Lay’s RePlay Field: A Sustainable Branding Initiative Bridging Communities Through Soccer
Lay’s, a PepsiCo-owned snack brand, has opened its first Lay’s RePlay field in Santa Ana, CA, in partnership with the City of Santa Ana and local non-profit Pure Game. Lay’s RePlay, is a program that creates sustainable soccer fields from used Lay’s Potato Chip bags. The new field is the first soccer field in the United […]
How Sustainable Strategies Can Shape The Future of Branding?
Running a business has always been challenging, but the current global climate has made it even more so. Business leaders today face unprecedented pressures such as volatile markets, social-justice strife, and environmental disasters. Add in rising material costs and stretched supply chains, and it’s understandable if you’re feeling overwhelmed. However, purpose-driven leadership and sustainability initiatives […]
M0.0nShot: Step into World’s First Zero-Carbon Shoes from Allbirds
Allbirds, the sustainable footwear brand, has recently announced the launch of its newest product, M0.0nShot, which is touted as the world’s first zero-carbon shoe. The shoe has been designed using carbon-negative materials such as merino wool, sugarcane-based foam, and bioplastic eyelets manufactured from a polymer formed from converted methane. The Zero-Carbon Shoe The M0.0nShot shoe […]
Nestle Vows to Have 95% of its Plastic Packaging Recyclable by 2025
Nestle seeks to improve the sustainability of the millions of pounds of packaging material it uses each year in its products. As such, the world’s largest food and beverage company has vowed to have 95 per cent of its plastic packaging be recyclable by 2025. It also aims to achieve net zero greenhouse gas emissions […]
McDonald’s New Takeout Box Converts into a Cardboard Table
Takeout food from McDonald’s has gotten more convenient and sustainable than ever before with its new “TableBag”, a takeout box that converts into a temporary cardboard table. It is 100% recyclable and makes it possible for people to eat anywhere they please. The fast-food giant rolled out its eye-catching TableBag in 2022 with Leo Burnett […]
