Higg Co Rebrands as Worldly to Reintroduce Itself to Fashion


Higg Co, the data platform behind the renowned Higg Index sustainability assessment tool, faced challenges and controversies that led to a rebranding initiative. The company has now reintroduced itself to the fashion industry as Worldly, with a vision to expand its product range beyond the Higg Index and provide comprehensive sustainability solutions. Let’s get to […]

Mothernutter Gets Funky Look to Complement its Cheeky Name


Mothernutter, a popular peanut butter brand, has drawn inspiration from the 1970s psychedelic visuals for its funky new look. It rocks bespoke illustrations for each flavor. The brand had roped in Analogue to create a bold, characterful, and innovative identity. The new look reflects Mothernutter’s respect for the planet and the quality ingredients that it […]

PepsiCo Embraces Sustainability with Home-Compostable Packaging Focus

PepsiCo has recently revealed its focus on home-compostable packaging as part of its new sustainability initiative called pep+. This comes as the company opened its on-site Greenhouse Learning Center at its Frito-Lay campus in Plano, TX, which tests packaging materials for its Frito-Lay and Quaker food divisions. Why Compostable Packaging is Key to PepsiCo’s Sustainability […]

From Trash to Treasure: Coachtopia to Become The Next Big Thing in Sustainable Fashion

Coach, the American fashion brand, has launched a new line called Coachtopia, which is made entirely from material waste. The sub-brand uses scraps and excess material from the brand’s traditional manufacturing processes to create vibrant floral patterns and other embellishments. The launch is part of Coach’s efforts to transform its supply chain and move toward […]

How Sustainable Strategies Can Shape The Future of Branding?

Running a business has always been challenging, but the current global climate has made it even more so. Business leaders today face unprecedented pressures such as volatile markets, social-justice strife, and environmental disasters. Add in rising material costs and stretched supply chains, and it’s understandable if you’re feeling overwhelmed. However, purpose-driven leadership and sustainability initiatives […]

M0.0nShot: Step into World’s First Zero-Carbon Shoes from Allbirds

M0.0nShot: Step into World's First Zero-Carbon Shoes from Allbirds

Allbirds, the sustainable footwear brand, has recently announced the launch of its newest product, M0.0nShot, which is touted as the world’s first zero-carbon shoe.  The shoe has been designed using carbon-negative materials such as merino wool, sugarcane-based foam, and bioplastic eyelets manufactured from a polymer formed from converted methane. The Zero-Carbon Shoe The M0.0nShot shoe […]

Nestle Vows to Have 95% of its Plastic Packaging Recyclable by 2025

Nestle Recyclable Plastic Packaging

Nestle seeks to improve the sustainability of the millions of pounds of packaging material it uses each year in its products. As such, the world’s largest food and beverage company has vowed to have 95 per cent of its plastic packaging be recyclable by 2025. It also aims to achieve net zero greenhouse gas emissions […]

McDonald’s New Takeout Box Converts into a Cardboard Table


Takeout food from McDonald’s has gotten more convenient and sustainable than ever before with its new “TableBag”, a takeout box that converts into a temporary cardboard table. It is 100% recyclable and makes it possible for people to eat anywhere they please. The fast-food giant rolled out its eye-catching TableBag in 2022 with Leo Burnett […]