Hellmann’s Partners with Ogilvy for Smart Mayonnaise Jar
Hellmann’s tackling food waste with Ogilvy through specially designed jar of mayonnaise that tells consumers when their fridge is at the right temperature This is part of the brand’s “Make Taste Not Waste” campaign that was launched in 2021. The Smart Jar aims to combat the findings of a recent study that revealed that consumers […]
Taste the Best Brands At Gulfood 2023: The Largest Global F&B Sourcing Event in Dubai
In its 24th year, Gulfood, the largest annual global food and beverage sourcing event in the world, began on February 20 at World Trade Centre in Dubai. Top Food and Beverage communities from around the world will gather in Dubai for this mega event to chart the future of this rapidly evolving industry. Needless to […]
