Hellmann’s Partners with Ogilvy for Smart Mayonnaise Jar

New ‘Smart Jar’ from Hellmann’s and Ogilvy aims to reduce food waste

Hellmann’s tackling food waste with Ogilvy through specially designed jar of mayonnaise that tells consumers when their fridge is at the right temperature This is part of the brand’s “Make Taste Not Waste” campaign that was launched in 2021. The Smart Jar aims to combat the findings of a recent study that revealed that consumers […]