“We Are Always On”: A peep into Volkswagen’s Brand Strategy

"We Are Always On": A peep into Volkswagen's Brand Strategy

Origin of the Volkswagen Brand Volkswagen was founded by the order of Adolf Hitler in Stuttgart in 1938 with a strong notion to build an automotive market for the golden middle class. During the Paris Motor Show where the company put forward the ‘Volkswagen ID concept,’ the idea was to drift towards creating an emotional […]