Case Study: The Downside of ‘Debranding’ and How to Overcome It?
In recent years, we have seen a shift towards minimalist logo design, with many brands opting for simpler and flatter designs. While this approach may make sense in the age of digital marketing, a recent study by Distinctive BAT has found that it may have negative effects on brand recognition and attribution. The study surveyed […]
Celebrating Every Story: Warner Bros Rich 100-Year Journey
The iconic film, TV, and entertainment company Warner Bros is celebrating its 100th anniversary in 2023. The Warner Brothers were founded in 1923 by Harry, Albert, Sam, and Jack Warner, and are today considered one of Hollywood’s top studios with unrivaled content libraries, which are home to 100 years of fan favorites. There are many […]
Cartoon Network is Looking to Expand Viewership with Rebranding
AFTER a long day at school, coming home in our dirty clothes to watch cartoons was the most relaxing thing we could do. Powerpuff Girls or Dexter’s Laboratory on Cartoon Network were all there was to watch without the immersive internet and latest gadgets. Now a significant brand revamp was outlined by Cartoon Network. This […]