Apple has launched a campaign “Pay the Apple Way” to encourage more people to use Apple Pay for transactions in their daily lives. Apple Pay is less complicated and more convenient, more secure, and private as well. It utilizes the same level of protection as users already receive for their data.
The Pay feature allows payments to be made directly from an Apple device, with a DOOH experience that’s being billed as dynamic and immersive. Apple has embarked on a multi-national advertising campaign “Pay the Apple Way” that highlights the ease and convenience of using Apple Pay.
The campaign, which is currently running in the US and the UK, includes various components. There are billboard and banner advertisements in cities, such as London, Birmingham, and Manchester in the UK, and Atlanta and Dallas in the United States.
Moreover, Apple has teamed up with TikTok content creators for a wider reach. The videos have influencers highlighting the possibilities and efficiencies offered via Apple Pay for contactless payments. It showcases the simplicity and speed of Apple Pay, as well as its built-in security.