HP Chromebook Leverages Energy of Gen Z to Unleash Creativity

HP India’s latest range of HP Chromebook laptops inspires Gen Z with innovation, creativity and connectivity. It offers a one-stop solution with an array of features including an innovative convertible touchscreen, G suite for Education, ease of portability, and long lasting battery life.

Prashant Jain, Chief Marketing Officer, HP India, said the HP Chromebook is designed to empower learners by offering them the flexibility to collaborate, learn, and unleash their creativity on their own terms. “With its fully convertible touchscreen, a wide array of 1 million apps, and impressive battery life, the HP Chromebook provides unprecedented freedom to learn and create. In today’s digital era, the right tool can revolutionize the learning experience and ignite imaginative thinking. We are thrilled to contribute to this transformative journey for young minds.”

HP India has come up with a creative humorous film campaign with Lowe Lintas Delhi for their consumers. Vasudha Mishra, Regional Creative Office, Lowe Lintas Delhi, said how to communicate the product benefits strongly and evocatively has been the core of this campaign.

The film features two friends who try to convince their parents about the benefits of possessing the HP Chromebook. One film focuses on the product’s impressive battery life, another on its million-app-strong App Tray, and the third highlights HP Chromebook’s convertible touchscreen.

The ad films strike a light-hearted tone, deceptively and cleverly putting the spotlight on the laptop’s key features to an unfamiliar and aspirational audience.

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Nandika Chand