iion, a global gaming advertising leader, and MMPWW through a transformative collaboration will take gaming experiences in the MENA region to a whole new level. It will unlock immersive gaming formats for brands.
MMPWW clients, through iion’s immersion platform, can access the ever-growing gaming audience across all devices and environments. Yasin Dabhelia, Head of Demand, U.S. & UK, s said the Middle East is emerging as a top market for gaming and the metaverse, with significant investment being directed towards this sector. “This presents an unprecedented opportunity for brands in the region to integrate into gaming environments and leverage measurement and targeting tools to determine their return on investment.”
Sanjaya Molligoda, iion co-founder, is enthusiastic about the partnership and its implications for the MENA region. “We are incredibly excited to join forces with MMPWW and to enable brands in the MENA region to tap into the massive potential of game advertising. As gaming experiences rapid growth, thanks to significant investments by Middle Eastern governments and the private sector, advertisers can connect with a diverse, engaged audience.”
Molligoda highlighted they want to establish gaming as an indispensable, always on-media plan component. He said the unparalleled opportunities the partnership offers to advertisers, allows them to engage gaming audience across multiple platforms. “Our unique, self-serve ad platform provides extensive access to inventory, including in-game, around-the-game, and away-from-the-game environments on PC, console, app, web, esports, and game influencers.
Walid Ramadan, GM of MMP Experiences, said iion’s innovative programmatic offering puts the user at the heart of the experience. It allows for in-depth targeting to reach these diverse audiences and create tailored messaging that best aligns with their interests. Romit Gharat, Ad Tech Director at MMPWW, believes the partnership will unlock new channels for brands to reach a large number of engaged audiences in a unique and fascinating environment.
The ambitious partnership will empower brands to craft captivating and immersive campaigns for gamers across all devices. Moreover, iion and MMPWW will showcase their state-of-the-art gaming solutions in a roadshow.
Also Read: Meta Offers Immersive Experiences and AR Filters to Advertisers
