It’s FAST: Amazon Live Introduces New Interactive, Shoppable, Free Ad-Supported Channel

Now consumers across the US have more ways to shop with e-commerce giant Amazon. Amazon Live has implemented a new interactive, shippable, and free-ad-supported (FAST) channel on Prime Video and Freevee.

This new channel features Amazon’s ‘shop the show’ technology that enables customers to seamlessly browse, shop, and engage with content they watch on the TV screen by using their mobile device.

Wayne Purboo, vice president of Amazon Shopping Videos, said they are excited about bringing customers more ways to shop with their favorite Amazon Live creators and brands through premium streaming services. “With the new ‘Amazon Live’ FAST Channel on Prime Video and Freevee, we’re making shoppable entertainment more accessible, interactive, and engaging than ever before.”

Amazon highlighted one of its unique benefits that customers can easily add items to their shopping cart and complete their purchases in just a few clicks without ever leaving what they’re watching. The ‘shop the show’ technology brings the simplicity of that shopping experience to the TV screen. While watching the new FAST channel, Amazon says customers can open the Amazon Shopping app on their phone, type ‘shop the show’ into the search bar,  and they’ll be instantly directed to a shopping carousel highlighting the featured products they see on TV in real-time.

With 75 percent of adults in the US looking at a mobile device while watching TV, this technology provides customers with a seamless, interactive, and convenient shopping experience. Moreover, the FAST channel will feature customer’s most-watched and most-loved content from Amazon Live, including content from fan-favorite creators and brands. The creators are touted for their unique style, expertise, gossip, and authenticity to each stream, making the experience even more engaging and entertaining.

Amazon Live is also set to develop new content made for the TV screen, including a new original show with TV personality, fashion tastemaker, and co-host of Giggly Squad – Paige DeSorbo for the FAST Channel. DeSorbo said she loves Amazon Live as she can connect with the audience genuinely and authentically. “Watching Amazon Live is like shopping with a friend who is also a personal stylist. I get to share my honest opinions, demonstrate products, and help customers discover their next great find.”

Furthermore, customers can take advantage of the shoppable social feed and streaming TV 24/7 programming featuring the best Amazon Live content and most engaging creators.

Also Read: Marketers Need to Move Beyond Age-Based Stereotypes, Understand Mature Consumers: Study

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Nandika Chand