JBL a subsidiary of Samsung Electronics, for its latest ad campaign, partnered with Havas Worldwide India, to showcase its top-of-the-line audio components. Havas Worldwide India came up with a captivating series of mixed reality videos.
Yogesh Nambiar, Director, Integrated Marketing, HARMAN India, said they are witnessing the growing and well-accepted use of AI, AR, and VR in marketing campaigns. “As a frontrunner in the audio industry, JBL is always eager to adopt the latest approaches and technologies that showcase the edge that we bring to the table,” he said. “2023 witnessed our 3D anamorphic films at various airports across the country which received an overwhelming response from partners and customers alike.
“This year, we are seeing great response on our mixed reality videos as well. The Authentics series video was different. Thanks to our partners Havas Worldwide India and the people at Unstitched – founders Ashvir Khurana & Nikita Ramrakhyani and Yashvi Bothra from the creative team. I’m glad that this is how JBL lovers saw the product for the first time. One icon working with another.”
Anupama Ramaswamy, Chief Creative Officer and Joint Marketing Managing Director, Havas Worldwide India, said mixed reality is a popular and powerful medium for brands. “It is fun, light-hearted and immersive. It also makes the content more shareable and memorable. However, many brands used mixed reality as a gimmick, without any connection to the product or message. JBL products are different. So, our ambition was to create something that displayed their abilities in full glory. They offer powerful sound and come with stunning designs. In the end, it was easy to land on an idea that makes the world around them come alive and party with them.”
Video Credits: youtube.com/anshagarwal
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