Kudu, a leading fast-food chain in Saudi Arabia, has connected with Gen Z with its latest innovative campaign. Its new rewards app offers instant rewards directly through its advertising. Kudu’s campaign, created by VML, was based on the idea of ‘Earn Before You Spend’.
The fast-food chain had a renowned Saudi composer create a catchy song for a visually engaging ad film. It kept viewers captivated with hidden codes and transformed the viewing experience into an interactive treasure hunt. The target audience, GenZ, was challenged to find the codes and redeem them for instant rewards.
Rakan Al Rashed, Kudu’s Chairman, said they understand that Gen Z values instant gratification. “Traditional loyalty programs often don’t align with their lifestyle. “Kudu’s new campaign addresses this by offering immediate rewards, which cleverly led to Kudu’s loyalty feature within the app,” he explained.
Jean El Azar, Creative Director at VML (formerly Wunderman Thompson), said by embedding codes directly into our ad and offering instant redemption, we’ve created a fun and engaging way to introduce the app and its benefits to a generation that values speed and convenience. Through the campaign, Kudu recorded a surge in app downloads and orders. It brought about high completion rates among Gen Z.
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