Italian luxury fashion brand Prada has partnered with Adobe to boost its consumer’s physical and digital shopping experience. The Prada Group will use the Adobe Real-Time Customer Data Platform and the Adobe Journey Optimizer to hand relevant information to the customer at the right moment.
Data from these programs will be used to inform sales advisors when they enter the store in an effort to offer the consumer a richer personalized experience. The Prada Group gave the example of a customer being invited to have a look at a bag’s new seasonal colors after having searched for the product online. As such, the sales advisor could offer a personalized shopping session.
Luc Dammann, the President of EMEA at Adobe, said the heart of Prada Group’s identity is a passion for innovation, and a focus on the customer experience. “The luxury retail sector is at the forefront of digital innovation, and Adobe’s partnership with Prada Group will enable them to expand their distinctive style and storytelling through real-time personalized customer experiences across in-store and digital worlds.
Prada Group will also explore Adobe’s newest technologies, like Adobe Substance 3D. It creates retail simulations, as well as clothing and accessory prototypes with authentic hyper-realistic-looking textile textures. The luxury brand will use Adobe Sensei, Adobe’s artificial intelligence (AI) and machine learning solution to gain deeper and richer customer insights, and deliver high-quality content faster.
Lorenzo Berteli, Marketing Director and Head of CSR at Prada Group, said this is an important step towards their fruitful collaboration with Adobe, with the adoption of their unique customer data platform to further evolve the retail experience across all their brands. It will ensure that Prada is able to engage and connect with each customer in the right place, at the right time with the right content.
