Google’s search engine has been the go-to for millions of people worldwide, but the tech giant is now facing stiff competition from Microsoft’s Bing search engine, which has adopted the latest AI technology. In response, Google has launched a new project called ‘Magi,’ aimed at upgrading its search engine and providing users with a more personalized experience. Here’s what we know about Project Magi and what it could mean for Google’s future.
Google’s Response to the Threat from Bing
Samsung’s plans to replace Google search with Microsoft Bing as the default search engine on its handsets came as a wake-up call for Google, leading to the development of Project Magi. The search engine giant is investing heavily in AI technology to give its search engine the edge over Bing.
What is Project Magi?
Project Magi is essentially Google Search, but powered by artificial intelligence. The aim is to provide a more personalized search output based on user search patterns. The technology behind Project Magi is being developed by a team of about 160 engineers, designers, and executives who are working on the project in ‘sprint rooms,’ where they are testing and tweaking the latest technology.
Personalized Search Results
The new Al-powered search engine is expected to provide a more personalized search output. According to a New York Times report, Google’s new search engine would “learn what users want to know based on what they’re searching.” This means that the search results will be tailored to individual users, making it easier to find what they’re looking for.
Release Date
Google may initially release Magi to select users in May, possibly at the company’s annual Google i/O developers conference. However, the new search engine is still in the early stages of development, and it’s unclear when it will be rolled out to the general public.
Excitement About AI-powered Features
In a statement, Google spokeswoman Lara Levin said the company was excited about bringing new AI-powered features to search and would share more details soon. The future looks promising for Google as it works on improving its search engine to meet the needs of its users.
Final Thoughts
Google’s Project Magi is a response to the competition posed by Microsoft’s Bing search engine. By upgrading its search engine with the latest AI technology, Google hopes to provide users with a more personalized search output. Although still in the early stages of development, the future looks promising for Google as it continues to invest in AI-powered features for its search engine.
